ROLE
– Build and scale the brand from the ground up – positioning, identity, and storytelling
– Drive distinctive communication across digital, retail, influencer, and performance channels
– Lead GTM planning and execution for campaigns, launches, and brand initiatives
– Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
– Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
– Track brand performance and continuously refine strategy based on consumer and market insights

REQUIREMENTS
– 4 – 6 years of experience in Brand Management / Marketing within FMCG brands
– Strong ownership mindset with a bias for action and execution excellence
– Deep understanding of consumer behaviour, category trends, and brand building
– Proven ability to drive campaigns across ATL, digital, influencer, and retail channels
– Strong analytical mindset with comfort in data-led decision making and performance tracking
– Excellent collaboration skills with the ability to work across creative, media, and internal teams
– High adaptability in a fast-paced, high-growth D2C/FMCG environment
– Passion for building brands that are insight-driven, differentiated, and culturally relevant