ROLE
– Ideate high-performing content formats and build scalable content IPs
– Script and develop compelling storytelling for social-first platforms
– Stay ahead of trends and translate them into relevant brand content
– Ensure platform-native content across Instagram, YouTube, and other channels
– Collaborate closely with production and editing teams for seamless execution
– Get comfortable on camera and actively participate in content shoots
– Bring energy, personality, and relatability to video content
– Drive content that delivers measurable impact across reach and engagement metrics

REQUIREMENTS
– Strong understanding of social media platforms and content trends
– Proven experience in content ideation, scripting, and execution
– Confident and natural on camera with a strong presence
– Ability to think both creatively and strategically
– Experience working with production and editing teams
– Data-driven mindset with a focus on performance