ROLE
– Own and continuously improve the company website — content, structure, UX, and messaging — to reflect a credible, authoritative B2B brand
– Develop and manage content calendars across the website, LinkedIn, and other relevant B2B channels
– Build and maintain a consistent brand voice aligned with our positioning in the energy storage market
– Monitor brand perception and engagement metrics, reporting insights to leadership
– Design and execute demand generation campaigns targeting decision-makers in industries such as energy, utilities, infrastructure, and manufacturing
– Build landing pages, lead magnets, and conversion-focused content to support pipeline growth
– Track, analyse, and report on lead generation KPIs including CPL, MQL-to-SQL conversion, and channel attribution
– Lead on-page and off-page SEO strategy, including keyword research, technical SEO audits, meta-data optimisation, and link-building
– Collaborate with web developers and content teams to implement SEO best practices across all digital properties
– Monitor organic performance using tools like Google Search Console, SEMrush, or Ahrefs and provide regular reports on rankings, traffic, and opportunities
– Develop a content cluster strategy targeting high-intent, industry-specific search terms related to battery storage and energy solutions
– Oversee the creation and continuous improvement of marketing materials including brochures, case studies, white papers, product datasheets, presentations, and email templates
– Partner with technical and product teams to translate complex battery and storage solutions into clear, customer-centric narratives
– Maintain a centralised collateral library that is up-to-date, on-brand, and readily accessible for the sales and business development teams
– Brief and manage relationships with external design and content agencies or freelancers as needed

REQUIREMENTS
– 3–6 years of experience in B2B digital marketing, with demonstrated ownership of online lead generation
– Proven track record of managing SEO strategies that delivered measurable improvements in organic traffic and rankings
– Experience running paid campaigns targeting business decision-makers in industrial, manufacturing, energy, or technology sectors
– Experience creating or commissioning technical marketing content — white papers, case studies, datasheets — for a technical or engineering audience
– Prior experience in the energy, cleantech, industrial, or manufacturing sector is a significant advantage
– Bachelor’s degree in Business, Marketing, Communications, or a related field
– Excellent written communication skills with ability to simplify technical content
– Data-driven mindset with proficiency in analytics tools
– Ability to work cross-functionally with sales, product, and engineering teams