ROLE
– Directly manage, coach, and mentor a team of Sales Associates & Executives to achieve individual and collective sales targets
– Conduct regular field accompaniments, pipeline reviews, and performance coaching sessions to enhance team productivity and conversion rates
– Audit team CRM entries, lead quality, site assessment reports, and proposal accuracy to ensure high conversion rates and pipeline health
– Ensure the team provides accurate technical assessments and realistic ROI expectations to customers, preventing post-sale friction and cancellations
– Review and approve major proposals, pricing strategies, and commercial negotiations to maintain quality standards and margin discipline
– Monitor team metrics including site visits, proposal submissions, conversion rates, and customer satisfaction scores
– Design and implement training programs on product knowledge, sales techniques, objection handling, and government subsidy schemes
– Identify, prospect, and acquire high-value commercial and industrial clients including factories, warehouses, educational institutions, hospitals, and commercial establishments
– Lead high-value negotiations, prepare detailed techno-commercial proposals, and manage complex approval processes for large-scale rooftop installations
– Coordinate with engineering teams for large-scale system designs, load analysis, grid integration studies, and technical feasibility assessments
– Build and maintain relationships with industrial associations, real estate developers, facility managers, and corporate decision-makers
– Develop market intelligence on C&I segment opportunities, competitor activities, pricing trends, and regulatory developments
– Achieve quarterly MW capacity targets and maintain gross profit margins for industrial projects
– Build, onboard, and manage a strategic network of Channel Partners specifically from the Electrical Industry including electrical contractors, retailers, hardware dealers, and project consultants
– Conduct comprehensive product and sales training programs for channel partners to transform them into active lead-generation engines
– Design, implement, and oversee referral commission structures, incentive programs, and performance-based rewards to keep the partner network actively engaged
– Monitor channel partner performance, lead quality, conversion rates, and provide ongoing support to maximize their contribution
– Organize partner meets, technical workshops, and recognition programs to strengthen relationships and drive engagement
– Track and report on number of active Gold Channel Partners onboarded and revenue contribution from the channel ecosystem
– Prepare and execute comprehensive sales plans, territory strategies, and go-to-market approaches for both B2C and B2B segments
– Maintain data-driven reporting on team performance, individual metrics, C&I pipeline, channel partner activities, and overall revenue achievement
– Improve accuracy of site surveys and technical assessments to reduce cancellations post-booking and improve project success rates
– Coordinate with internal stakeholders including technical teams, operations, procurement, and finance to ensure seamless project execution
– Stay updated on solar industry trends, policy changes, subsidy schemes, technological advancements, and competitive landscape
– Represent the company at industry forums, trade exhibitions, networking events, and business associations to build brand visibility
– Lead by example through active field engagement, not just desk-based management, demonstrating sales excellence to the team

REQUIREMENTS
– Deep understanding of solar PV components, inverter technologies, industrial electrical infrastructure, grid integration, and large-scale rooftop installations
– Proven track record in B2C to B2B sales transition with demonstrated success in both residential and commercial segments
– Strong team leadership, coaching, and people management skills with ability to inspire and develop high-performing sales teams
– Established network and contacts within the local electrical contracting, hardware industry, and industrial buyer community
– Data-driven mindset with strong analytical skills for CRM management, pipeline analysis, and performance tracking
– Excellent negotiation, stakeholder management, and client relationship building capabilities
– Understanding of CAPEX, OPEX, PPA models, and industrial financing structures
– Proficiency in MS Office, CRM systems, and sales analytics tools
– Empathetic leadership style with hands-on approach and ability to lead from the front in the field
– Strong business acumen with focus on quality sales, ethical practices, and long-term customer relationships
– Willingness to travel extensively for team support, client meetings, and channel partner development