ROLE
– Define and maintain a consistent, impactful brand voice across all communication channels
– Draft, review, and approve external communication materials
– Champion internal communication culture that reflects EyeROV’s mission, vision, and values
– Act as a brand guardian to ensure consistency in messaging and visual identity across all platforms
– Build EyeROV’s thought leadership presence through strategic media, speaking engagements, and content collaborations
– Take complete ownership of the lead generation and validation funnel
– Develop and execute targeted campaigns using digital tools, CRM systems, events, and partnerships
– Supervise the lead validation process, ensuring quality leads are passed to the sales team
– Continuously optimize cost per lead, conversion rate, and pipeline health through data-driven insights
– Present weekly and monthly dashboards to leadership summarizing performance and ROI
– Build and execute a comprehensive content strategy for EyeROV across LinkedIn, YouTube, Instagram, X, and other platforms
– Oversee content planning, creative development, and campaign execution to align with brand goals
– Manage newsletters, email campaigns, and WhatsApp outreach to nurture leads and stakeholder engagement
– Track engagement metrics and continuously refine digital strategies for better reach and impact
– Lead, mentor, and manage the marketing team to meet performance goals and project deadlines
– Set clear KPIs, monitor progress, and provide ongoing feedback and coaching
– Identify and evaluate relevant expos, conferences, and webinars for brand participation
– Prepare event proposals, budget plans, and ROI reports for management approval
– Oversee end-to-end event execution, including booth setup, creative collaterals, and lead tracking
– Drive EyeROV’s visibility through strategic participation in panel discussions, media features, and industry forums
– Map and engage potential partners across hydro-infrastructure, marine, oil & gas, and disaster management sectors
– Establish and nurture long-term relationships with partners, resellers, and industry collaborators
– Develop partner engagement frameworks for regular communication and opportunity sharing
– Drive co-marketing initiatives, joint campaigns, and collaborative growth programs with partners

REQUIREMENTS
– Strong leadership and team management abilities
– Exceptional written and verbal communication skills
– In-depth knowledge of B2B marketing, CRM tools, and digital campaign management
– Proficiency in marketing platforms like HubSpot, Zoho, Mailchimp, LinkedIn Ads, Google Ads, and Canva
– Strategic mindset with hands-on execution capability
– Strong analytical, organizational, and project management skills
– Experience in partner marketing, event management, and ecosystem development
– Ability to translate complex technology into customer-focused narratives
– 8–15 years of proven experience in B2B marketing, preferably in technology, industrial, or marine sectors
– Demonstrated success in leading marketing teams and managing multi-channel campaigns
– MBA/PG in Marketing or equivalent qualification preferred