ROLE
– Support end-to-end execution of integrated brand campaigns across TV, digital, CTV, OOH, airports, outdoor branding, bus wraps, and PR platforms
– Coordinate with creative, media, digital, OOH, and PR agencies for timely execution of campaign deliverables
– Track campaign performance through analytics, brand lift studies, and campaign reports
– Prepare campaign performance summaries and internal dashboards
– Support moment marketing initiatives aligned with industry trends and current events
– Ensure consistency in brand communication and standards across campaigns
– Manage social media calendars across LinkedIn, Instagram, Facebook, X, and YouTube for group entities
– Develop platform-specific content, captions, and communication copies aligned with brand guidelines
– Track industry trends and digital conversations to identify content opportunities
– Coordinate with digital/social media agencies for campaign execution and optimization
– Monitor key metrics including follower growth, engagement, reach, and campaign performance
– Support paid campaign execution across Meta, Google, LinkedIn, X, and YouTube platforms
– Maintain campaign tracking reports and ensure alignment with objectives and budgets
– Coordinate SEO campaigns, WhatsApp outreach initiatives, and other digital marketing activities
– Validate digital performance reports before leadership circulation
– Manage marketing vendor processes including invoice collection, PO coordination, and approvals
– Maintain documentation related to vendor agreements, invoices, and approvals
– Coordinate with finance teams for payment processing and reconciliation
– Ensure timely closure of vendor-related operational activities
– Research relevant awards across branding, marketing, sustainability, leadership, and energy sectors
– Manage award submission processes including drafting entries, compiling data, and coordinating approvals
– Ensure accurate and timely submissions with supporting documentation
– Track award outcomes and prepare leadership updates
– Prepare quarterly and annual marketing performance presentations
– Track campaign reach, social media growth, awards, creative output, and brand metrics
– Ensure data accuracy and validation before reporting
– Draft internal communication notes, approval documents, and briefing materials
– Support leadership reporting with structured marketing updates
– Coordinate outdoor branding activities across airports, metros, and strategic locations
– Track campaign implementation, creative updates, and timelines
– Support execution of events, sponsorships, government engagements, and industry conclaves
– Coordinate with vendors/agencies for on-ground execution
– Prepare post-event reports and documentation

REQUIREMENTS
– Strong understanding of marketing communications, branding, and digital marketing
– Hands-on experience in social media management and paid digital campaigns
– Excellent written and verbal communication skills with strong attention to detail
– Strong analytical and reporting skills with focus on data accuracy
– Ability to manage multiple projects in a fast-paced environment
– Experience working with agencies, vendors, and cross-functional teams
– Good working knowledge of MS Excel, PowerPoint, Canva, and reporting tools
– Understanding of integrated marketing campaigns across digital, TV, OOH, and PR platforms
– Bachelor’s/Master’s degree in Marketing, Communications, or related field
– 1–2 years of experience in Marketing, Brand Management, Corporate Communications, or Digital Marketing
– Prior experience in integrated campaign execution and agency coordination will be preferred