ROLE
– Assist in developing and executing comprehensive on-page, off-page, and technical SEO strategies
– Conduct thorough keyword research, competitive analysis, and search intent mapping
– Monitor, analyze, and report on organic search performance using Google Analytics, GSC, and third-party tools
– Identify and resolve crawl errors, indexing issues, and Core Web Vitals problems
– Build and manage backlink acquisition campaigns and digital PR outreach
– Configure and manage SEO plugins across WordPress sites
– Implement on-page optimizations directly within WordPress
– Manage XML sitemaps, robots.txt, and .htaccess configurations
– Execute technical SEO changes including page speed improvements, structured data, and internal linking optimization
– Collaborate with web developers to implement site architecture improvements and URL restructuring
– Manage content publishing workflows, category/tag structures, and permalink settings in WordPress
– Audit existing content and provide data-driven optimization recommendations
– Collaborate with content writers to align articles, blogs, and landing pages with SEO best practices
– Oversee content briefs, heading structures, and keyword placement strategies
– Implement and audit structured data
– Create and maintain regular SEO performance dashboards and reports for stakeholders
– Track KPIs including organic traffic, keyword rankings, CTR, bounce rate, and conversions
– Perform regular technical SEO audits and present actionable findings
– Monitor algorithm updates and assess their impact on site performance
– Mentor and guide SEO interns and other team members and content contributors
– Liaise with paid media, social, and development teams for integrated digital campaigns
– Manage external SEO vendors, freelancers, or agencies as required