ROLE
– Ensure consistency in messaging, tone, and brand presence across digital channels
– Monitor campaign execution and effectiveness across platforms
– Work closely with agencies to optimize campaigns and improve efficiency
– Spearhead branding and visual identity at Exponent service stations
– Ensure consistency and quality across all locations
– Translate marketing initiatives into effective on-ground and digital execution
– Ensure all activations are supported with strong visibility and communication
– Bridge the gap between central strategy and market-level execution
– Track competitor activities across digital platforms and physical branding
– Identify trends, best practices, and improvement opportunities
– Share actionable insights to refine marketing approaches
– Ensure timelines, quality, and cost efficiency across deliverables

REQUIREMENTS
– Experience in managing on-ground branding and retail visibility
– Ability to balance strategy with execution in a fast-paced environment
– Strong coordination and stakeholder management skills
– Hands on experience on video shoots and editing
– Experience in automobile, EV, or mobility sector
– Prior experience managing agencies and cross-functional teams
– Strong understanding of retail branding and customer touchpoints
– High ownership and execution-driven mindset