Refined job description

ROLE
– Own B2C customer acquisition across all digital channels
– Build scalable acquisition engines for multiple cities and customer segments
– Drive leads, bookings, activations and revenue
– Develop city‑wise and vehicle‑wise acquisition strategies
– Identify new customer segments, channels and growth opportunities
– Manage Google Ads / Performance Max campaigns
– Manage Meta Ads campaigns
– Manage YouTube advertising
– Manage programmatic/display advertising
– Run app‑install and re‑engagement campaigns
– Oversee affiliate and partner channel initiatives
– Execute SEO and organic acquisition tactics
– Explore emerging digital channels
– Analyze market potential and target customer profiles
– Optimize acquisition cost, channel mix, and pricing/offers
– Monitor conversion rates, fleet availability, and revenue potential
– Allocate and track marketing spend
– Generate and qualify leads, bookings, and activations
– Measure CAC, conversion rate, revenue, ROAS, customer LTV, and payback period
– Evaluate channel, city, and campaign performance
– Create and test creatives, offers, pricing, landing pages, audiences, and messaging
– Design lead forms and customer journeys
– Implement retargeting and referral programmes
– Manage WhatsApp/CRM journeys, lead nurturing, abandoned‑lead recovery, and booking conversion
– Drive customer activation, repeat rentals/subscriptions, referrals, and reactivation
– Lead performance marketing, growth analytics, creative development, CRM, and marketing operations
– Manage agency and partner relationships

REQUIREMENTS
– 8–12+ years of performance/growth marketing experience
– Proven track record of aggressively scaling a B2C business
– Experience managing significant monthly digital marketing budgets
– Strong expertise in Meta and Google advertising ecosystems
– Highly comfortable with data analysis and dashboard reporting
– Deep understanding of unit economics beyond media metrics
– Experience with high‑volume lead‑generation businesses
– Background working with sales/call‑centre driven funnels
– Demonstrated ability to scale operations across multiple cities
– Strong experimentation skills and growth mindset
– Ability to thrive in a fast‑paced, high‑accountability environment