Independently manage Local, Regional and National Key Accounts in the assigned market. | Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams. | Develop Joint Business Plans with priority accounts and drive sustainable business growth. | Ensure timely listing and expansion of the BECO portfolio across relevant stores. | Deliver monthly, quarterly and annual sales targets for assigned accounts. | Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store. | Identify opportunities to increase BECO's share within each account. | Develop account-wise growth plans and aggressively execute them. | Ensure superior availability, visibility and share of shelf across priority stores. | Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers. | Regularly visit key stores to monitor execution and identify business opportunities. | Work closely with merchandising and field teams to achieve best-in-class execution. | Plan account-specific promotions and activations with a clear focus on incremental sales and ROI. | Manage trade spends, schemes and account investments within agreed budgets. | Track commercial agreements, claims, deductions and outstanding payments. | Ensure healthy account-level profitability while delivering growth. | Coordinate with distributors, supply chain and account teams to maintain high service levels. | Track inventory, fill rates and stock availability. | Minimise Out-of-Stocks (OOS) and ensure adequate inventory during promotions and peak periods. | Track Primary Sales, Secondary Sales, Sell-Out, Inventory and Account-wise Performance. | Review SKU productivity and identify opportunities for assortment optimisation. | Monitor competition on pricing, promotions, assortment, visibility and new launches. | Provide regular market intelligence and actionable recommendations. | Has 5+ years of sales experience, with significant exposure to Key Accounts / Modern Trade. | Has independently handled Local, Regional and/or National Retail Chains. | Understands retail commercials, margins, promotions and category management. | Has strong relationships and understanding of the retail ecosystem in Chennai, Bengaluru or Hyderabad. | Is highly execution-oriented and comfortable spending significant time in the market. | Demonstrates strong negotiation, analytical and relationship-management skills. | Has a proven track record of delivering aggressive sales targets. | Brings an ownership mindset, speed and entrepreneurial approach suited to a fast-growing organisation.