Develop and execute full-funnel paid media strategies across Google and Meta platforms. | Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key performance metrics. | Plan and manage monthly media budgets while maximizing efficiency and profitability. | Identify opportunities to scale campaigns without compromising profitability. | Build, launch, monitor, and optimize campaigns across: | Google Search | Performance Max | Shopping | Display | YouTube | Meta (Facebook & Instagram) | Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages. | Manage remarketing and customer retention campaigns. | Monitor campaign performance daily and recommend optimization strategies. | Analyze data using Google Analytics (GA4), Meta Ads Manager, and other analytics tools. | Build dashboards and present weekly/monthly performance reports with actionable insights. | Track attribution models and measure incrementality wherever applicable | Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting. | Identify new customer acquisition opportunities and scaling strategies. | Work closely with CRM and retention teams to maximize customer lifetime value | Partner with creative teams to develop high-performing ad creatives. | Provide creative briefs based on campaign insights and consumer behavior. | Continuously test messaging, hooks, formats, and offers to improve conversion rates. | Work with eCommerce, product, design, and content teams to improve landing page performance and conversion rates. | Coordinate with agencies or external partners if required. | Stay updated with platform changes, industry trends, and emerging advertising technologies | 5–8+ years of experience in Performance Marketing or Digital Marketing. | Strong hands-on experience managing Google Ads and Meta Ads at scale. | Proven track record of managing monthly ad spends and delivering profitable growth. | Deep understanding of: | Google Ads | Meta Ads Manager | Google Analytics 4 (GA4) | Google Tag Manager | Conversion API (CAPI) | Pixel implementation and tracking | Experience with attribution, conversion tracking, and campaign measurement. | Strong analytical skills with proficiency in Excel/Google Sheets. | Excellent communication and stakeholder management skills | Experience in D2C/eCommerce brands. | Experience managing budgets of $50K+ per month (or equivalent). | Familiarity with Shopify, Merchant Center, and feed optimization. | Knowledge of A/B testing tools and CRO best practices. Experience with third-party attribution tools is a plus. | Return on Ad Spend (ROAS) | Customer Acquisition Cost (CAC) | Marketing Efficiency Ratio (MER) 2 | Revenue from paid channels | Conversion Rate (CVR) | Customer Acquisition Growth | Cost per Purchase (CPP) | New Customer Revenue | Lead/Order Volume | Budget Utilization Efficiency | Highly analytical with strong business acumen. Ownership mindset with a bias for action. | Comfortable working in a fast-paced, high-growth environment. | Curious, adaptable, and eager to experiment. | Strong problem-solving and decision-making skills. | Excellent team collaboration and stakeholder management abilities.