About Us
Freyr Energy is India’s second-largest residential rooftop solar company. Founded in 2014 and headquartered in Hyderabad, we make clean, affordable, and reliable solar energy accessible to homes, housing societies, and businesses across the country.
To date, we have served over 17,000 customers, installed more than 150 MW of solar capacity, and helped reduce over 2,06,000 tons of CO₂ emissions — positively impacting more than 8 lakh lives and creating over 2,000 jobs, directly and indirectly. Our proprietary Freyr Energy App simplifies every step of solar adoption, allowing customers to assess their energy needs, get instant quotes, access financing, track installation, and monitor system performance, backed by 24x7 support.
Our mission is to empower every home and MSME across India with clean, affordable, and reliable solar energy — simplifying the process and revolutionising the Indian energy landscape for a more sustainable and equitable future. Backed by marquee investors and recognised across the industry, Freyr Energy is building a future where clean energy is the norm, not a luxury.
Job Description
Roles and Responsibilities:
1. Marketing Performance Analysis:
- Track and analyze the performance of marketing campaigns across regions, channels, and platforms (paid,
organic, and offline).
- Monitor key metrics such as leads generated, cost per lead, conversion rates, and customer acquisition cost.
2. Reporting & Dash boarding:
- Prepare regular and ad-hoc reports on marketing performance for internal stakeholders.
- Build and maintain dashboards that provide visibility into ongoing campaigns and regional performance
trends.
3. Market & Consumer Insights:
- Analyze market trends, competitor activity, and customer behavior to support marketing strategy.
- Support regional and city-level planning by identifying high-potential markets and opportunity areas.
4. Budget & ROI Tracking:
- Monitor marketing budget utilization across campaigns and regions.
- Provide data-backed recommendations to improve marketing ROI and spend efficiency.
5. Data Management & Quality:
- Maintain clean, accurate, and well-organized marketing data across tools and platforms.
- Coordinate with internal teams to ensure consistency of data used for reporting and analysis.
6. Cross-Functional Collaboration:
- Work closely with the marketing, sales, strategy and tele calling teams to align on lead quality and campaign
feedback.
- Support leadership with insights and analysis for planning and strategic decision-making.
Requirements
• Any Graduate, preferably in Statistics, Analytics, Business, Marketing, or Engineering. MBA an additional
advantage.
• 2 to 3 years of experience in marketing analytics, market research, or a related analytical role.
• Strong proficiency in Excel; familiarity with tools such as Google Analytics, SEMrush, or BI/reporting platforms
is an added advantage.
• Strong analytical and problem-solving skills, with attention to detail and data accuracy.
• Ability to work with large datasets and translate numbers into clear, actionable insights.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and work collaboratively across teams.
I'm interested