Marketing Associate
Marketing Associate
Refined job description
ROLE
– Design and execute targeted B2B product marketing campaigns across all product categories
– Generate high-quality leads through a multi-channel approach, including cold calling, cold emails, LinkedIn outreach, and specialised technical presentations
– Spearhead our college engagement programs to build early brand affinity and attract top-tier engineering talent or academic partnerships
– Organise and manage “Customer Tech Shows” and “Tech Days” to showcase capabilities to potential clients and partners
– Manage end-to-end event participation, including stall booking, layout planning, and on-ground execution
– Coordinate seamlessly with external vendors for fabrication work, corporate gifting, and event logistics to ensure high-quality brand representation
– Actively monitor the EV ecosystem, gathering market intelligence to keep the company ahead of industry trends and competitor movements
– Translate complex technical features of EV components into compelling marketing narratives
– Continuously optimise outreach strategies based on campaign data and industry insights
REQUIREMENTS
– Educational Background: B.Tech / B.E. in Engineering, with preference for degrees in Electrical, Electronics, Mechanical, or Automotive Engineering
– Marketing Acumen: Proven passion for brand building, market intelligence, and B2B lead generation
– Communication Skills: Excellent written and verbal communication skills
– Organisational Skills: Strong project management abilities with a track record of successfully coordinating with external vendors and managing live events
– Tech Savvy: Familiarity with CRM software, email marketing tools, and LinkedIn Sales Navigator
Full job description
Design and execute targeted B2B product marketing campaigns across all product categories. | Generate high-quality leads through a multi-channel approach, including cold calling, cold emails, LinkedIn outreach, and specialised technical presentations. | Spearhead our college engagement programs to build early brand affinity and attract top-tier engineering talent or academic partnerships. | Organise and manage "Customer Tech Shows" and "Tech Days" to showcase Vecmocon’s capabilities to potential clients and partners. | Manage end-to-end event participation, including stall booking, layout planning, and on-ground execution. | Coordinate seamlessly with external vendors for fabrication work, corporate gifting, and event logistics to ensure high-quality brand representation. | Actively monitor the EV ecosystem, gathering market intelligence to keep the company ahead of industry trends and competitor movements. | Translate complex technical features of Vecmocon's EV components into compelling marketing narratives. | Continuously optimise outreach strategies based on campaign data and industry insights. | Educational Background (Mandatory): B.Tech / B.E. in Engineering. Preference will be given to candidates with degrees in Electrical, Electronics, Mechanical, or Automotive Engineering. | Industry Knowledge (Highly Preferred): A strong understanding of the Electric Vehicle (EV) industry, either through direct work experience, academic projects, or deep personal interest. | Marketing Acumen: Proven passion for brand building, market intelligence, and B2B lead generation. | Communication Skills: Excellent written and verbal communication skills; comfortable pitching technical products to engineers and procurement heads alike. | Organisational Skills: Strong project management abilities with a track record of successfully coordinating with external vendors and managing live events. | Tech Savvy: Familiarity with CRM software (e.g., HubSpot, Salesforce), email marketing tools, and LinkedIn Sales Navigator is a strong plus.