Refined job description

ROLE
– Develop and execute the national General Trade and Modern Trade sales strategy aligned with business goals.
– Drive primary and secondary sales growth while delivering revenue and market share targets.
– Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.
– Lead, mentor, and develop Regional Sales Managers and field sales teams to drive execution excellence.
– Monitor sales performance, forecasting, budgets, and key business metrics.
– Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.
– Identify growth opportunities, optimize sales processes, and drive operational efficiency.

REQUIREMENTS
– MBA preferred.
– 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.
– Proven experience leading national or multi-region sales teams and managing large distributor networks.
– Strong track record of driving distribution expansion, revenue growth, and market execution.