ROLE
– Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
– Reviewing end-to-end PPC strategy and execution on Google and Meta
– Strategizing, creating, and managing campaigns across various digital channels
– Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
– Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
– Budget planning and implementation schedules to achieve revenue goals
– Manage budget allocations, bid strategies, and optimize for ROI
– Data collection and analysis
– Identify trends and insights to optimize spend and maximize ROI
– Design and develop different messaging strategies for key stakeholders
– Identify and evaluate new digital technologies and web analytics tools
– Work closely with the wider marketing team to optimize audience and communication strategies
– Collaborate with the content and design teams to create compelling ad creatives and landing page

REQUIREMENTS
– 3+ years of digital marketing experience preferably in B2C product or financial/investment services industry
– Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven insights to optimize results
– Proven digital and performance marketing skills – experience with paid channels such as Google, Facebook, A/B testing, Analytics, Marketing Automation etc.
– Strong verbal and written communication skills
– Google Ads and Facebook certifications are a plus
– Entrepreneurial mindset and high ownership with bias towards execution combining planning with action to achieve set goals
– Humble, open to feedback and collaborative