ROLE
– Support donor acquisition efforts through paid digital campaigns by optimizing for conversions across donation journeys and aligning campaign execution with key fundraising metrics
– Execute, monitor, and support optimization of paid media campaigns in alignment with digital fundraising objectives and defined performance goals
– Maintain campaign dashboards and prepare regular reports highlighting key campaign metrics, trends, and observations to support campaign decision-making
– Implement and monitor A/B tests across creatives, ad copy, and landing pages to support campaign optimization and improve conversion performance
– Support campaign budget tracking and spend monitoring across platforms to ensure timely pacing and efficient utilization
– Implement campaign structures, audience targeting, including retargeting cohorts, and budget allocation in line with defined strategies
– Work closely with internal teams and external partners/agencies to coordinate creative assets and support effective campaign execution
– Support audience research and stay updated on platform tools, trends, and best practices relevant to digital fundraising campaigns
– Support the execution of email campaigns and user journeys; assist with updates to landing pages and campaign flows; ensure messaging aligns with campaign objectives

REQUIREMENTS
– Graduate/Postgraduate in Marketing, Communications, or related field
– Minimum 2 years of relevant experience in performance marketing, digital marketing, or paid media
– Hands-on experience in setting up and managing campaigns on Meta Ads and/or Google Ads, with a focus on driving conversions and optimizing performance metrics
– Hands-on working knowledge of paid media platforms, online advertising tools, and target audience profiling
– Understanding of A/B testing, analytical tools and ability to turn metrics into actionable insights
– Exceptional writing & editing skills, including writing styles suited for digital media
– Willingness to learn and grow in a fast-paced environment
– Strong attention to detail and ability to manage multiple tasks
– Good communication and coordination skills

BENEFITS
– Hands-on experience in managing performance marketing campaigns
– Exposure to digital fundraising and donor acquisition strategies
– Opportunity to grow into campaign optimization, content, and funnel management