ROLE
– Strategize and execute performance marketing campaigns to optimize ROI, reduce CPA, and maximize conversions
– Drive performance campaigns that align with brand goals, ensuring consistency in visual identity, messaging, and tone across platforms
– Establish and monitor KPIs and dashboards for tracking performance across all channels
– Work closely with the wider marketing team to optimize audience and communication strategies
– Collaborate with the content and design teams to create compelling ad creatives and landing page
– Monitor competitor activity and keep an eye out for trends
– Plan and execute programmatic display and video campaigns, including audience segmentation, bidding strategies, and real-time performance analysis
– Lead keyword research, ad copy creation, A/B testing, and campaign optimization
– Drive funnel optimization from impressions to conversions, leveraging data-driven insights
– Implement and manage conversion tracking, pixel setup, and event tracking
– Maintain a clean, privacy-compliant tracking setup for accurate attribution and better signal quality
– Build and lead a high-performing performance marketing team
– Mentor and guide team members to achieve peak performance
– Manage marketing budgets with precision, ensuring efficient allocation of resources to meet business goals
– Conduct data analysis to identify trends, measure campaign effectiveness, and derive actionable insights
– Develop mechanisms for collecting and analyzing data across teams, ensuring a seamless feedback loop for continuous improvement
– Leverage A/B testing, CRO techniques, and advanced bidding strategies to enhance campaign effectiveness
– Identify new digital marketing tools and technologies to stay ahead of trends
– Continuously monitor competitor activities and emerging trends in performance marketing

REQUIREMENTS
– 6+ years of experience in performance marketing, including at least 4 years of leading high-performing digital marketing teams in the B2C space
– Deep expertise in digital advertising platforms such as Google Ads, Meta platforms, and affiliates
– Strong analytical skills to interpret data and translate it into actionable strategies
– Proven ability to optimize campaigns for ROI and scale lead generation efforts
– Hands-on experience in conversion tracking, pixel setup, and event tracking
– A/B testing and CRO techniques
– Exceptional verbal and written communication skills
– Graduation from Tier 1 college