Principal Graphic Designer
Principal Graphic Designer
Refined job description
ROLE
– Develop high-quality visual assets for marketing campaigns, social media, websites, presentations, email marketing, digital advertising, and print collateral.
– Create original illustrations, infographics, visual concepts, and brand assets that align with brand guidelines and campaign objectives.
– Maintain and evolve brand identity across multiple channels and touchpoints.
– Collaborate with marketing, content, and business teams to develop creative concepts and campaign materials.
– Produce, edit, and optimize marketing videos for social media, websites, events, and digital campaigns.
– Create motion graphics, animations, video advertisements, reels, and promotional content.
– Manage the complete video production workflow, including editing, color correction, sound optimization, and final delivery.
– Design user-centric digital assets, landing pages, presentations, and marketing interfaces.
– Develop wireframes, mockups, and visual prototypes when required.
– Ensure consistency in user experience and visual communication across digital platforms.
– Leverage the latest AI-powered design, illustration, video, and content-generation tools to improve creative quality, efficiency, and scalability.
– Stay current with emerging AI design technologies and evaluate opportunities for implementation within creative workflows.
– Utilize AI tools responsibly to accelerate ideation, concept development, image generation, video enhancement, and production processes.
– Provide creative direction and mentorship to junior designers and creative team members.
– Review creative output to ensure high-quality standards and brand consistency.
– Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
REQUIREMENTS
– Bachelor’s degree in Graphic Design, Visual Communication, or related field.
– 5+ years of professional experience in graphic design and visual communication.
– Prior experience in a creative agency, advertising agency, branding agency, or digital marketing agency is highly preferred.
– Strong portfolio demonstrating expertise in branding, marketing design, illustration, and video production.
– Excellent understanding of design principles, typography, color theory, composition, and visual storytelling.
– Expert-level proficiency in Adobe Creative Suite, Figma, DaVinci Resolve, and other industry-standard design.
– Strong working knowledge of the latest AI-powered creative platforms.
Full job description
Job Description
We are seeking a highly creative and experienced
Graphic Designer to join our marketing and creative team. The ideal candidate
will have a strong background in developing compelling visual content across
digital and print channels, including graphic design, illustration, motion
graphics, and video production. This role requires a designer who can translate
marketing objectives into impactful creative assets that strengthen brand
presence, drive engagement, and support business growth.
Key Responsibilities
Creative Design & Branding
Develop
high-quality visual assets for marketing campaigns, social media, websites,
presentations, email marketing, digital advertising, and print collateral.
Create
original illustrations, infographics, visual concepts, and brand assets that
align with brand guidelines and campaign objectives.
Maintain and
evolve brand identity across multiple channels and touchpoints.
Collaborate
with marketing, content, and business teams to develop creative concepts and
campaign materials.
Video & Motion Content
Produce, edit,
and optimize marketing videos for social media, websites, events, and digital
campaigns.
Create motion
graphics, animations, video advertisements, reels, and promotional content.
Manage the
complete video production workflow, including editing, color correction, sound
optimization, and final delivery.
UI & Digital Design
Design
user-centric digital assets, landing pages, presentations, and marketing
interfaces.
Develop
wireframes, mockups, and visual prototypes when required.
Ensure
consistency in user experience and visual communication across digital
platforms.
AI-Enhanced Creative Production
Leverage the
latest AI-powered design, illustration, video, and content-generation tools to
improve creative quality, efficiency, and scalability.
Stay current
with emerging AI design technologies and evaluate opportunities for
implementation within creative workflows.
Utilize AI
tools responsibly to accelerate ideation, concept development, image
generation, video enhancement, and production processes.
Creative Leadership
Provide
creative direction and mentorship to junior designers and creative team
members.
Review
creative output to ensure high-quality standards and brand consistency.
Manage
multiple projects simultaneously while meeting deadlines in a fast-paced
environment.
Requirements
Bachelor’s degree in Graphic Design, Visual
Communication, or related field.
5+ years of professional experience in
graphic design and visual communication.
Prior experience in a creative agency,
advertising agency, branding agency, or digital marketing agency is highly
preferred.
Strong portfolio demonstrating expertise in
branding, marketing design, illustration, and video production.
Excellent understanding of design
principles, typography, color theory, composition, and visual
storytelling.
Expert-level proficiency in Adobe
Creative Suite, Figma, DaVinci Resolve, and other industry-standard design.
Strong
working knowledge of the latest AI-powered creative platforms
I'm interested
