Principal Graphic Designer
Principal Graphic Designer
ROLE
– Develop high-quality visual assets for marketing campaigns, social media, websites, presentations, email marketing, digital advertising, and print collateral.
– Create original illustrations, infographics, visual concepts, and brand assets that align with brand guidelines and campaign objectives.
– Maintain and evolve brand identity across multiple channels and touchpoints.
– Collaborate with marketing, content, and business teams to develop creative concepts and campaign materials.
– Produce, edit, and optimize marketing videos for social media, websites, events, and digital campaigns.
– Create motion graphics, animations, video advertisements, reels, and promotional content.
– Manage the complete video production workflow, including editing, color correction, sound optimization, and final delivery.
– Design user-centric digital assets, landing pages, presentations, and marketing interfaces.
– Develop wireframes, mockups, and visual prototypes when required.
– Ensure consistency in user experience and visual communication across digital platforms.
– Leverage the latest AI-powered design, illustration, video, and content-generation tools to improve creative quality, efficiency, and scalability.
– Stay current with emerging AI design technologies and evaluate opportunities for implementation within creative workflows.
– Utilize AI tools responsibly to accelerate ideation, concept development, image generation, video enhancement, and production processes.
– Provide creative direction and mentorship to junior designers and creative team members.
– Review creative output to ensure high-quality standards and brand consistency.
– Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
REQUIREMENTS
– Bachelor’s degree in Graphic Design, Visual Communication, or related field.
– 5+ years of professional experience in graphic design and visual communication.
– Prior experience in a creative agency, advertising agency, branding agency, or digital marketing agency is highly preferred.
– Strong portfolio demonstrating expertise in branding, marketing design, illustration, and video production.
– Excellent understanding of design principles, typography, color theory, composition, and visual storytelling.
– Expert-level proficiency in Adobe Creative Suite, Figma, DaVinci Resolve, and other industry-standard design.
– Strong working knowledge of the latest AI-powered creative platforms.
