Manage and monitor the SFA platform for India sales operations. Coordinate with HO SFA teams for troubleshooting, issue resolution, and process improvements. Ensure correct user mapping, beat mapping, outlet mapping, and territory alignment. Maintain accurate hierarchy structures across users, ASMs, RSMs, states, and regions. Support onboarding and induction of new joiners on SFA systems and SOPs. | Manage and monitor the SFA platform for India sales operations. | Coordinate with HO SFA teams for troubleshooting, issue resolution, and process improvements. | Ensure correct user mapping, beat mapping, outlet mapping, and territory alignment. | Maintain accurate hierarchy structures across users, ASMs, RSMs, states, and regions. | Support onboarding and induction of new joiners on SFA systems and SOPs. | Track and analyse: Secondary sales by user, SO, ASM, RSM, state, and region SKU-wise secondary sales trends Category-wise performance trends City-wise, beat-wise, and outlet-wise sales productivity Target vs Achievement trends across hierarchy levels Productive calls, total calls, and new outlet activations Outlet visit frequency and productivity metrics User login time, first call time, and field discipline parameters Generate deviation reports to identify gaps in SOP compliance and productivity. Analyse active vs inactive outlets and recommend optimization opportunities. Identify repetitive vs unique outlet coverage trends. | Track and analyse: | Secondary sales by user, SO, ASM, RSM, state, and region | SKU-wise secondary sales trends | Category-wise performance trends | City-wise, beat-wise, and outlet-wise sales productivity | Target vs Achievement trends across hierarchy levels | Productive calls, total calls, and new outlet activations | Outlet visit frequency and productivity metrics | User login time, first call time, and field discipline parameters | Generate deviation reports to identify gaps in SOP compliance and productivity. | Analyse active vs inactive outlets and recommend optimization opportunities. | Identify repetitive vs unique outlet coverage trends. | Ensure proper allocation of beats and outlets as per organizational norms. Monitor frontline productivity through optimized beat planning. Analyse territory coverage efficiency and outlet penetration. | Ensure proper allocation of beats and outlets as per organizational norms. | Monitor frontline productivity through optimized beat planning. | Analyse territory coverage efficiency and outlet penetration. | Develop, maintain, and improve MIS reporting systems. Create dashboards, templates, and reporting formats using advanced Excel. Generate and distribute management reports accurately and within timelines. Improve reporting efficiency, automation, and consistency. Support DMS integration and order fulfilment analytics initiatives. | Develop, maintain, and improve MIS reporting systems. | Create dashboards, templates, and reporting formats using advanced Excel. | Generate and distribute management reports accurately and within timelines. | Improve reporting efficiency, automation, and consistency. | Support DMS integration and order fulfilment analytics initiatives. | Conduct regular training sessions on: SFA usage SOP adherence Reporting processes Data extraction and analytics Guide field teams in understanding processes, tools, and in-market execution Continuously identify opportunities to optimize platform usage and field productivity. | Conduct regular training sessions on: | SFA usage | SOP adherence | Reporting processes | Data extraction and analytics | Guide field teams in understanding processes, tools, and in-market execution | Continuously identify opportunities to optimize platform usage and field productivity. | 5- 10 years of experience in: FMCG Sales Operations Sales Analytics / Sales Automation Platforms SFA Coordination /MIS Reporting | 5- 10 years of experience in: | FMCG Sales Operations | Sales Analytics / Sales Automation Platforms | SFA Coordination /MIS Reporting | Strong understanding of FMCG trade operations and field sales processes Hands-on experience with SFA platforms like Bizom or Field Assist Strong analytical and problem-solving skills / proficiency in Microsoft Excel Experience in DMS and order fulfilment systems Strong communication, coordination, and organizational abilities Passion for automation tools and process optimization Ability to work with cross-functional sales teams across regions | Strong understanding of FMCG trade operations and field sales processes | Hands-on experience with SFA platforms like Bizom or Field Assist | Strong analytical and problem-solving skills / proficiency in Microsoft Excel | Experience in DMS and order fulfilment systems | Strong communication, coordination, and organizational abilities | Passion for automation tools and process optimization | Ability to work with cross-functional sales teams across regions | Graduate in any discipline Preferred: MBA / PGDM in Sales, Marketing, Analytics, or Operations | Graduate in any discipline | Preferred: MBA / PGDM in Sales, Marketing, Analytics, or Operations