ROLE
– Develop and execute comprehensive SEO strategies to improve organic search visibility across all business verticals
– Perform extensive keyword research and mapping aligned with business objectives and customer search intent
– Identify high-value keyword opportunities for service pages, product pages, blogs, and landing pages
– Conduct regular competitor analysis and monitor emerging search trends within the recycling, sustainability, manufacturing, and critical minerals sectors
– Conduct regular technical SEO audits to identify and resolve issues related to: Crawlability, Indexation, Site Architecture, XML Sitemaps, Robots.txt, Canonicalization, Schema Markup, Core Web Vitals, Page Speed Optimization
– Coordinate with developers to ensure timely implementation of SEO recommendations
– Optimize website content, metadata, URLs, internal linking, headings, and image optimization
– Ensure all website pages follow SEO best practices
– Improve content relevance and search visibility across existing pages
– Work closely with content writers to develop SEO-driven content calendars
– Prepare content briefs based on keyword opportunities
– Identify new blog topics and landing pages to improve organic traffic and lead generation
– Develop and execute ethical white-hat link-building strategies
– Build high-quality backlinks through: Digital PR, Industry partnerships, Guest blogging, Outreach campaigns, Directory submissions, Citation building
– Monitor backlink quality and domain authority
– Monitor SEO performance using: Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Moz
– Track: Keyword Rankings, Organic Traffic, CTR, Impressions, Indexed Pages, Backlinks, Conversion Performance
– Prepare monthly SEO performance reports with actionable insights and recommendations
– Recommend improvements based on changing search behavior and industry best practices

REQUIREMENTS
– 3–5 years of dedicated SEO, AEO & GEO experience with a proven track record of improving keyword rankings and organic traffic
– Experience working with B2B, Manufacturing, Industrial, Sustainability, Enterprise, or Technology brands is preferred
– Strong expertise in: Technical SEO, On-page SEO, Off-page SEO, Keyword Research, Content Optimization, Link Building, Site Audits
– Strong analytical and reporting skills
– Excellent communication and cross-functional collaboration abilities
– Understanding of AI-driven search trends and evolving search engine algorithms