ROLE
– Drive growth and expansion of WWF-India’s online Conservation Products business.
– Manage all existing eCommerce channels for Conservation Products, including the WWF-India online store, Amazon etc.
– Manage online backend operations and product catalogue.
– Monitor and optimize product portfolio performance across pricing, margins, inventory and sales.
– Manage and optimize the organization’s eCommerce platform and online store and Amazon
– Oversee product listings, pricing, inventory coordination, promotions, and order workflows.
– Ensure timely stock updates and order management across channels.
– Ensure website content related to products, campaigns, and sales initiatives is accurate, engaging, and updated regularly.
– Coordinate with web developers/design teams for website improvements, landing pages, and user experience optimization.
– Monitor website performance, traffic, conversions, and sales analytics.
– Develop and execute digital marketing campaigns to increase online sales and visibility of conservation products.
– Plan and implement promotional campaigns around wildlife awareness days, seasonal campaigns and special events.
– Manage the social media handle and generate promotional content.
– Drive customer acquisition and retention through email marketing, social media, SEO, SEM, and paid digital campaigns.
– Collaborate with the communications team to create compelling storytelling-led campaigns aligned with the organization’s mission.
– Develop engaging product descriptions, campaign copy and promotional content.
– Ensure brand consistency across all digital sales and communication channels.
– Support visual merchandising and campaign presentation across website and social media platforms.
– Track KPIs related to online sales, campaign performance, customer engagement, and website traffic.
– Generate regular performance reports and insights for internal stakeholders.
– Explore partnerships and collaborations that can enhance product visibility and revenue generation.
– Manage onboarding and operations across new eCommerce platforms and marketplaces.

REQUIREMENTS
– Graduate in any discipline.
– A degree in marketing will be helpful.
– Minimum 3 years of experience in eCommerce operations, online sales, or managing digital retail platforms.
– Strong understanding of major eCommerce marketplaces and their backend systems, including Amazon and similar platforms.
– Experience in managing online product catalogue, inventory, pricing and digital sales campaigns.