Develop and manage Beco's social content calendar across platforms. | Ensure a consistent, high-quality publishing cadence aligned with brand and business objectives. | Collaborate with internal teams and creators to maintain a steady pipeline of content. | Foster meaningful engagement with our audience across platforms. | Create conversations, not just content. | Enhance Beco's witty, bold and fun personality through storytelling and content. | Conceptualize and execute content that stands out in crowded feeds. | Drive creative excellence across Reels, Shorts, static content, creator collaborations, and emerging formats. | Maintain a strong pulse on trends, culture, and consumer behavior. | Develop narratives that are native to each platform rather than repurposed from traditional marketing. | Translate brand objectives into engaging, shareable stories that resonate with audiences. | Lead social strategy for new product launches, campaigns, and brand moments. | Build platform-first launch plans that maximize reach, engagement, and conversation. | Continuously test new formats, hooks, content pillars, and distribution strategies. | Analyze performance metrics and turn insights into actionable improvements. | Balance creativity with data-driven decision-making. | Conceptualize and develop recurring content series and platform-native properties that audiences look forward to. | Create distinctive content formats that become synonymous with the Beco brand. | Proven ability to grow Instagram organically through content-led strategies. | Deep understanding of YouTube and YouTube Shorts, including audience growth, retention, and content optimization. | Strong content instincts with a sharp eye for storytelling and creative trends. | Experience building and scaling brand communities on social media. | Ability to move quickly, experiment relentlessly, and learn from data. | Strong understanding of internet culture, creator ecosystems, and social-first brands. | Excellent communication and project management skills. | Have built or significantly grown a consumer brand's social presence. | Have experience working with creators and influencers. | Understand performance metrics across Instagram, YouTube, and emerging platforms. | Have launched successful content series or social IPs. | Obsessed with creating content that people choose to watch. | Thinks like a creator and executes like a marketer. | Constantly asks, "Why would someone share this?" | Believes great brands today are built through content and community. | Wants to build one of the best brand pages in the country.