About Us
Freyr Energy is one of the leading rooftop solar companies in India. With 8000+ satisfied customers across India, we have been providing world class solar solutions to homes and businesses since 2014. We are empanelled with MNRE. Our innovative customer app – Freyr Energy provides a seamless solar adoption experience and allows 24×7 service support. With easy 0 cost EMI options, we aim to make rooftop solar accessible to everyone.
Job Description
Key Responsibilities
Brand Strategy & Positioning
•
Own Freyr Energy's brand narrative across all consumer-facing touchpoints — digital,
on-ground, and retail partnerships.
•
Develop annual brand calendars aligned with business goals, seasonal demand cycles,
and competitive moments.
•
Drive consistency in brand voice, visual identity, and messaging across regions and
channels.
Campaign Planning & Execution
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Lead end-to-end campaign development — from brief to execution — across ATL, BTL,
and digital.
•
Manage agencies (creative, media, PR) with clear briefs, timelines, and accountability
frameworks.
•
Design consumer promotions, referral programs, and channel partner activation
initiatives.
Digital & Social Marketing
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Oversee the brand's presence on YouTube, Instagram, Facebook, Linkedin, Twitter and
the company website.
•
Guide the content strategy team to produce platform-native content that builds
awareness and drives leads.
•
Analyse platform performance metrics and translate them into actionable content and
media decisions.
Market Intelligence & Growth
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Conduct regular marketing gap analyses — identifying underserved customer
segments, messaging opportunities, and competitor white spaces.
•
Partner with sales and product teams to align marketing with pipeline and conversion
targets.
•
Lead market research, consumer surveys, and competitor benchmarking exercises.
Team & Stakeholder Leadership
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Manage and mentor a team of marketing professionals including interns and executives
along with GM- Marketing.
•
Report on marketing ROI, brand health metrics, and campaign performance to senior
leadership.
•
Collaborate cross-functionally with sales, operations, agencies and partner teams.
Requirements
What We're Looking For
Experience & Education
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6–8 years of marketing experience, with at least 3 years in a retail brand.
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Proven track record of managing integrated campaigns with measurable business
outcomes.
- Should have prior team management experience
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MBA in Marketing or equivalent from a recognised institution preferred.
Skills
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Strong command of brand strategy, campaign management, and consumer behaviour
I'm interested