ROLE
– Own Freyr Energy’s brand narrative across all consumer-facing touchpoints — digital, on-ground, and retail partnerships.
– Develop annual brand calendars aligned with business goals, seasonal demand cycles, and competitive moments.
– Drive consistency in brand voice, visual identity, and messaging across regions and channels.
– Lead end-to-end campaign development — from brief to execution — across ATL, BTL, and digital.
– Design consumer promotions, referral programs, and channel partner activation initiatives.
– Oversee the brand’s presence on YouTube, Instagram, Facebook, Linkedin, Twitter and the company website.
– Guide the content strategy team to produce platform-native content that builds awareness and drives leads.
– Analyse platform performance metrics and translate them into actionable content and media decisions.
– Conduct regular marketing gap analyses — identifying underserved customer segments, messaging opportunities, and competitor white spaces.
– Partner with sales and product teams to align marketing with pipeline and conversion targets.
– Lead market research, consumer surveys, and competitor benchmarking exercises.
– Manage and mentor a team of marketing professionals including interns and executives along with GM- Marketing.
– Report on marketing ROI, brand health metrics, and campaign performance to senior leadership.
– Collaborate cross-functionally with sales, operations, agencies and partner teams.

REQUIREMENTS
– 6–8 years of marketing experience, with at least 3 years in a retail brand.
– Proven track record of managing integrated campaigns with measurable business outcomes.
– Prior team management experience
– MBA in Marketing or equivalent from a recognised institution preferred.
– Strong command of brand strategy, campaign management, and consumer behaviour