Refined job description

ROLE
– Own Trade Marketing strategy and annual activation calendar
– Drive Perfect Store execution – availability, assortment, visibility and share of shelf
– Build high-ROI trade schemes, promotions, displays and retailer programs
– Drive Commercial Excellence through sales analytics, dashboards and execution KPIs
– Improve Sales Force & Distributor productivity and outlet throughput
– Lead Revenue Growth Management – pricing, promotions, margins and trade-spend ROI
– Identify distribution and assortment white spaces using market and sales data
– Strengthen SFA/DMS adoption, sales processes and review mechanisms
– Partner with Sales, Marketing, Finance and Supply Chain to deliver profitable growth

REQUIREMENTS
– 10–15 years of strong FMCG Trade Marketing / Sales Excellence experience
– Deep understanding of GT & MT execution and distributor economics
– Strong analytical, commercial and execution orientation
– Experience working across multiple geographies/channels
– Comfortable combining large-company discipline with startup speed and agility