ROLE
– Develop and execute brand-building strategies aligned with company goals.
– Create strong brand positioning for solar panels, batteries, and inverter products.
– Ensure consistent brand communication across all customer touchpoints.
– Monitor competitor branding, pricing, and market trends.
– Plan and execute ATL, BTL, and digital marketing campaigns.
– Manage product launches, seasonal campaigns, and promotional activities.
– Coordinate with creative agencies, production teams, and vendors.
– Track campaign ROI and optimize performance.
– Improve brand visibility on YouTube, Instagram, Facebook, LinkedIn, and Google.
– Work with performance marketing teams to improve traffic, leads, and conversions.
– Manage influencer marketing and creator collaborations.
– Monitor online reputation and customer sentiment.
– Execute dealer branding activities including glow sign boards, brochures, display units, and showroom branding.
– Support channel partners with marketing materials and campaigns.
– Standardize branding across distributor and dealer networks.
– Coordinate with content, video, and design teams for high-quality marketing assets.
– Ensure strong storytelling for product benefits, customer success stories, and solar awareness.
– Manage PR activities, media coverage, and awards participation.
– Analyze customer insights, brand awareness, and campaign effectiveness.
– Monitor website traffic, brand search trends, and social media engagement.
– Prepare monthly brand performance reports and recommendations.

REQUIREMENTS
– Strong understanding of branding and consumer marketing
– Knowledge of digital marketing and performance marketing
– Expertise in social media platforms and analytics
– Creative thinking and storytelling ability
– Campaign planning and execution
– Vendor and agency management
– Strong communication and presentation skills
– MBA in Marketing / Branding / Digital Marketing
– 5–10 years experience in brand management, preferably in consumer durable, electronics, EV, solar, or D2C brands
– Experience handling large-scale digital campaigns
– Knowledge of Google Analytics, Meta Ads, SEO, and YouTube marketing preferred

BENEFITS
– Opportunity to build a national solar brand
– Fast-growth and entrepreneurial work culture
– High ownership and leadership exposure
– Performance-driven rewards and career growth
– Exposure to digital-first brand building in renewable energy