ROLE
– Generate qualified B2B and B2C leads through digital channels.
– Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
– Coordinate with inside sales and field sales teams for lead conversion.
– Plan and execute paid advertising campaigns.
– Manage advertising budgets and ROI.
– Optimize campaigns based on conversion data.
– Conduct A/B testing for ads, landing pages, and creatives.
– Improve website traffic through SEO.
– Increase keyword rankings related to solar products.
– Optimize landing pages for higher conversions.
– Monitor website performance and user experience.
– Develop blogs, videos, case studies, and educational content.
– Support dealer and distributor acquisition campaigns.
– Build content strategy around solar awareness and customer education.
– Coordinate with video and creative teams.
– Manage Facebook, Instagram, LinkedIn, YouTube, and X.
– Increase followers, engagement, and brand visibility.
– Build employer branding content.
– Monitor customer feedback and online reputation.
– Manage lead nurturing workflows.
– Integrate digital campaigns with CRM.
– Track customer journey from lead to sale.
– Implement email and WhatsApp automation.
– Track daily, weekly, and monthly KPIs.
– Prepare management dashboards.
– Analyze campaign performance.
– Recommend improvements based on data.
– Generate dealer acquisition leads.
– Support ASM and RSM teams with local digital campaigns.
– Run geo-targeted campaigns for dealer development.
– Develop co-branded marketing programs.

REQUIREMENTS
– MBA Marketing / Digital Marketing
– BBA + Digital Marketing Certification
– Bachelor’s degree in Marketing, Business, or related field
– 5–10 years in Digital Marketing.
– Experience in solar, electrical, consumer durable, renewable energy, or B2B industries
– Proven track record in performance marketing and lead generation.
– Google Ads
– Google Tag Manager
– Meta Ads Manager
– SEO & SEM
– CRM Management
– Email Marketing
– Marketing Automation
– WordPress
– YouTube Marketing
– Data-driven decision making
– Team management
– Vendor management
– Project management
– Communication and presentation skills

BENEFITS
– Freedom to “follow your passion”
– Opportunity to work with one of India’s fastest-growing Solar companies
– Regular training on creative tools & AI tools
– Growth opportunities in Finance Domain
– Performance-based incentives & salary growth
– Hands-on exposure with leadership team