Associate Manager – Marketing
Refined job description
ROLE
– Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns
– Track, analyze, and report campaign performance using data‑driven insights to improve ROI, CAC, and LTV
– Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals
– Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
– Develop dashboards and reports to monitor KPIs and marketing efficiency
– Apply strong business acumen to align marketing strategies with revenue and growth objectives
– Support marketing strategy development for D2C & B2B initiatives and brand‑led campaigns
– Manage multiple marketing projects simultaneously while meeting deadlines under pressure
– Identify new growth channels, tools, and marketing innovations
– Coordinate with internal teams including product, sales, tech, and operations
– Communicate insights, results, and recommendations clearly to senior stakeholders
REQUIREMENTS
– MBA in Marketing / Business Management from a reputed institute
– Strong academic and professional background
– 5–7 years of relevant marketing experience, preferably with B2C companies
– Proven experience in managing performance marketing and retention channels
– Hands‑on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms
– Strong analytical and data interpretation skills
– Excellent understanding of business fundamentals and customer lifecycle
– Ability to work effectively in high‑pressure, fast‑paced environments
– Excellent written and verbal communication skills
– Result‑oriented mindset with strong problem‑solving abilities
BENEFITS
– Opportunity to work with a purpose‑driven organization leading sustainability initiative
– High‑impact role with exposure to leadership and strategic decision‑making
– Dynamic work environment with opportunities for learning and growth
Full job description
Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase | Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns | Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV | Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals | Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities | Develop dashboards and reports to monitor KPIs and marketing efficiency | Apply strong business acumen to align marketing strategies with revenue and growth objectives | Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns | Manage multiple marketing projects simultaneously while meeting deadlines under pressure | Identify new growth channels, tools, and marketing innovations | Coordinate with internal teams including product, sales, tech, and operations | Communicate insights, results, and recommendations clearly to senior stakeholders | MBA in Marketing / Business Management from a reputed institute | Strong academic and professional background | 5–7 years of relevant marketing experience, preferably with B2C companies | Proven experience in managing performance marketing and retention channels. | Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms | Strong analytical and data interpretation skills | Excellent understanding of business fundamentals and customer lifecycle | Ability to work effectively in high-pressure, fast-paced environments | Excellent written and verbal communication skills | Result-oriented mindset with strong problem-solving abilities | Opportunity to work with a purpose-driven organization leading sustainability initiative | High-impact role with exposure to leadership and strategic decision-making | Dynamic work environment with opportunities for learning and growth