Head of Sales and Strategy
Refined job description
ROLE
– Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
– Prepare detailed, executable month-on-month revenue plans with clear actions, timelines, owners, and milestones.
– Translate company targets into state-wise, city-wise, category-wise, and SKU-wise plans.
– Build predictable revenue streams and maintain consistent month-on-month growth.
– Own committed revenue numbers and
Full job description
Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets. | Prepare detailed, executable month-on-month revenue plans with clear actions, timelines, owners, and milestones. | Translate company targets into state-wise, city-wise, category-wise, and SKU-wise plans. | Build predictable revenue streams and maintain consistent month-on-month growth. | Own committed revenue numbers and drive timely achievement while protecting business profitability. | Lead and standardise hub-level sales operations, including daily planning, target allocation, team deployment, and execution tracking. | Define hub-wise roles, responsibilities, sales SOPs, reporting routines, and performance expectations. | Monitor hub productivity, sales conversion, inventory coordination, and operational bottlenecks; drive timely corrective actions. | Ensure consistent implementation of hub policies and coordination between hub teams, field sales, and central functions. | Implement daily, weekly, and monthly sales reviews with clear KRAs, KPIs, and accountability. | Build and manage state-wise ground teams, defining structures, manpower requirements, and reporting lines. | Develop regional leaders, city managers, and field teams; establish a culture of ownership, discipline, and ethical conduct. | Understand emerging market demand, customer needs, buying behaviour, and competitive activity across target geographies. | Assess new market segments and prepare entry plans covering opportunity size, target customers, channels, pricing, resources, and timelines. | Conduct geography-wise market mapping and potential analysis to prioritise cities, territories, and customer segments. | Identify upcoming demand and evaluate opportunities for new products and SKUs. | Develop go-to-market plans for new launches, including target segments, positioning, pricing, channel strategy, launch activities, and sales targets. | Prepare product-level P&L assumptions covering cost, pricing, margins, sales volume, operating expenses, and break-even expectations, in coordination with Finance and Product teams. | Define product strategy across launch, market penetration, portfolio mix, and scale-up; track SKU-wise performance and refine plans based on market response. | Develop integrated ground and online marketing strategies aligned with city-wise and product-wise sales plans. | Define how field marketing, digital campaigns, lead generation, and dealer-level activities will contribute to revenue. | Build a structured telecalling model for lead follow-up, customer engagement, appointment generation, conversion, and post-sale support. | Define workflows, team responsibilities, scripts, lead allocation, service levels, and performance tracking for telecalling sales and support. | Ensure coordination between marketing, telecalling, field sales, and customer support to improve lead conversion and customer experience. | Identify, source, and develop relationships with potential dealers and distributors in target markets. | Build a smooth and standardised dealer onboarding process, including screening, documentation, commercial approval, system setup, product orientation, and activation. | Develop dealer and distributor policies covering appointment, commercial terms, order management, support, and performance review. | Build backend support for dealers and sales teams to resolve operational issues and enable repeat business. | Own sales-related financial performance, including revenue, margins, operating expenses, and profitability. | Monitor sales contribution to EBITDA and PBT in coordination with Finance; ensure growth is supported by financial discipline. | Track competitor pricing and market movements and develop pricing and positioning strategies that balance competitiveness and margins. | Review region-wise, channel-wise, category-wise, and product-wise profitability and take corrective action. | Develop and execute a phased roadmap to achieve the company’s revenue milestones. | Identify the people, dealer network, marketing, operational infrastructure, and resources required to scale. | Conduct regular reviews of revenue, profitability, and execution gaps and implement corrective measures.