ROLE
– Develop and execute the national General Trade strategy
– Expand dealer and distributor coverage across all states
– Increase market penetration in Tier 2, Tier 3, and rural markets
– Build district-wise expansion plans
– Create a scalable channel development model
– Own national GT revenue and profitability
– Lead expansion of distributors, dealers, retailers, electricians, installers, and system integrators
– Lead a nationwide sales organization
– Design programs for dealer profitability, distributor ROI, loyalty programs, partner certification, sales training, and technical education
– Establish world-class execution through daily sales reviews, weekly business reviews, and monthly operating reviews
– Own pricing discipline, trade schemes, incentive programs, credit management, collections, inventory health, and working capital efficiency
– Collaborate with marketing, product management, supply chain, finance, manufacturing, service, digital, and HR teams
– Continuously monitor competitor activities, pricing, product launches, consumer trends, channel feedback, and policy changes

REQUIREMENTS
– MBA from a reputed institute preferred
– Bachelor’s degree in Engineering, Business, or Commerce
– 12–18 years of sales leadership experience
– Minimum 5 years leading a national General Trade business
– Business leadership skills, including P&L management, business strategy, distribution management, revenue growth, market expansion, and channel sales
– Sales excellence skills, including sales forecasting, CRM, negotiation, key account management, sales coaching, leadership, team building, talent development, change management, performance management, decision making, and stakeholder management
– Analytical skills, including sales analytics, financial analysis, market intelligence, pricing strategy, and ROI analysis

BENEFITS
– Freedom to follow your passion
– Opportunity to work with India’s fastest growing SMB Company
– Regular training of professional skills such as leadership, problem solving, and product offerings
– Multifold chances to build a career in the Solar Energy Sector
– Exponential growth in salary and other remuneration
– Great learning curve and hands-on experience with the leadership team about solar in the future