Head of General Trade (Sales Director)
Refined job description
ROLE
– Develop and execute the national General Trade strategy
– Expand dealer and distributor coverage across all states
– Increase market penetration in Tier 2, Tier 3, and rural markets
– Build district-wise expansion plans
– Create a scalable channel development model
– Own national GT revenue and profitability
– Lead expansion of distributors, dealers, retailers, electricians, installers, and system integrators
– Lead a nationwide sales organization
– Design programs for dealer profitability, distributor ROI, loyalty programs, partner certification, sales training, and technical education
– Establish world-class execution through daily sales reviews, weekly business reviews, and monthly operating reviews
– Own pricing discipline, trade schemes, incentive programs, credit management, collections, inventory health, and working capital efficiency
– Collaborate with marketing, product management, supply chain, finance, manufacturing, service, digital, and HR teams
– Continuously monitor competitor activities, pricing, product launches, consumer trends, channel feedback, and policy changes
REQUIREMENTS
– MBA from a reputed institute preferred
– Bachelor’s degree in Engineering, Business, or Commerce
– 12–18 years of sales leadership experience
– Minimum 5 years leading a national General Trade business
– Business leadership skills, including P&L management, business strategy, distribution management, revenue growth, market expansion, and channel sales
– Sales excellence skills, including sales forecasting, CRM, negotiation, key account management, sales coaching, leadership, team building, talent development, change management, performance management, decision making, and stakeholder management
– Analytical skills, including sales analytics, financial analysis, market intelligence, pricing strategy, and ROI analysis
BENEFITS
– Freedom to follow your passion
– Opportunity to work with India’s fastest growing SMB Company
– Regular training of professional skills such as leadership, problem solving, and product offerings
– Multifold chances to build a career in the Solar Energy Sector
– Exponential growth in salary and other remuneration
– Great learning curve and hands-on experience with the leadership team about solar in the future
Full job description
About Us
Loom Solar, founded in 2018 by visionary brothers Amol and Amod Anand, has rapidly emerged as one of
India's Fastest Growing D2C brands
. This Faridabad, Haryana based solar company specializes in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to both residential and commercial needs.
Our journey began with a mission to revolutionize access to advanced solar technology across India, ensuring even the most remote areas benefit from sustainable energy solutions through our robust e-commerce platform. At Loom Solar, we are committed to driving the green energy transition and empowering every corner of India with reliable and innovative solar power solutions.
Job Description
About Loom Solar
Loom Solar is building
India's Smart Home Energy Company
,
enabling every household to become energy independent through solar panels,
hybrid inverters, lithium batteries, and intelligent energy solutions.
We are looking for a visionary
Head of General Trade (GT)
to build India's largest and most productive distribution network for
residential solar and energy storage products.
This role is responsible for driving profitable growth through dealers,
distributors, retailers, electricians, installers, and channel partners across
India.
Role Purpose
To build a
high-performance General Trade organization
capable of delivering sustainable, profitable growth by expanding Loom Solar's
presence in every district, town, and city in India.
The Head of GT will create the sales strategy, channel architecture,
operating rhythm, people capability, and execution discipline required to scale
the business from thousands to tens of thousands of channel partners.
Key Responsibilities
1. Build India's Strongest Distribution Network
Develop
and execute the national General Trade strategy.
Expand
dealer and distributor coverage across all states.
Increase
market penetration in Tier 2, Tier 3, and rural markets.
Build
district-wise expansion plans.
Create
a scalable channel development model.
2. Drive Sales Growth
Own national GT revenue and profitability.
Responsible for:
Monthly
sales targets
Channel
growth
Category
growth
Product
mix
Market
share
Repeat
business
New
customer acquisition
3. Distribution Expansion
Lead expansion of:
Distributors
Dealers
Retailers
Electricians
Installers
System
Integrators
Create clear eligibility criteria, onboarding SOPs, and productivity
benchmarks for every partner category.
4. Sales Leadership
Lead a nationwide sales organization including:
Regional
Sales Managers
Zonal
Managers
Area
Sales Managers
Territory
Sales Officers
Business
Development Managers
Build a culture of:
Ownership
Accountability
Execution
excellence
Customer
obsession
Continuous
learning
5. Channel Partner Development
Design programs for:
Dealer
profitability
Distributor
ROI
Loyalty
programs
Partner
certification
Sales
training
Technical
education
Business
growth workshops
Ensure partners become long-term business collaborators.
6. Sales Excellence
Establish world-class execution through:
Daily
sales reviews
Weekly
business reviews
Monthly
operating reviews
Forecast
accuracy
CRM
adoption
Lead
management
Pipeline
management
Beat
planning
Territory
management
7. Commercial Management
Own:
Pricing
discipline
Trade
schemes
Incentive
programs
Credit
management
Collections
Inventory
health
Distributor
ROI
Working
capital efficiency
8. Cross-Functional Leadership
Collaborate with:
Marketing
Product
Management
Supply
Chain
Finance
Manufacturing
Service
Digital
HR
Ensure seamless execution from demand generation to customer satisfaction.
9. Market Intelligence
Continuously monitor:
Competitor
activities
Pricing
Product
launches
Consumer
trends
Channel
feedback
Policy
changes
Emerging
opportunities
Translate insights into business action.
Key Performance Indicators (KPIs)
Business Growth
Revenue
achievement
Volume
growth
Gross
margin
EBITDA
contribution
Market
share
Product
category growth
Distribution
Active
distributors
Active
dealers
New
partner acquisition
Geographic
coverage
Product
availability
Outlet
productivity
Sales Productivity
Sales
per ASM
Sales
per distributor
Sales
per dealer
Repeat
purchase rate
Lead
conversion
Average
order value
Operational Excellence
Forecast
accuracy
Inventory
turnover
Collection
efficiency
CRM
adoption
On-time
order fulfillment
Customer & Partner Experience
Dealer
satisfaction score
Distributor
retention
Service
turnaround time
Net
Promoter Score (NPS)
Qualifications
MBA
from a reputed institute preferred.
Bachelor's
degree in Engineering, Business, or Commerce.
12–18
years of sales leadership experience.
Minimum
5 years leading a national General Trade business.
Preferred Industry Experience
Experience in one or more of the following:
Solar
Electricals
Consumer
Durables
Building
Materials
Batteries
Inverters
Home
Appliances
FMCG
(GT)
Paints
Pipes
Industrial
Distribution
Requirements
Business Leadership
P&L
Management
Business
Strategy
Distribution
Management
Revenue
Growth
Market
Expansion
Channel
Sales
Sales Excellence
General
Trade
Territory
Planning
Sales
Forecasting
CRM
Negotiation
Key
Account Management
Sales
Coaching
Leadership
Team
Building
Talent
Development
Change
Management
Performance
Management
Decision
Making
Stakeholder
Management
Analytical Skills
Sales
Analytics
Financial
Analysis
Market
Intelligence
Pricing
Strategy
ROI
Analysis
Success Profile
The ideal candidate:
Thinks
like a CEO.
Executes
like a world-class Sales Director.
Coaches
like a mentor.
Builds
relationships like an entrepreneur.
Uses
data to make fast, informed decisions.
Inspires teams to
achieve ambitious goals.
Benefits
What we offer?
1.
Freedom
: We allow you freedom to “follow your passion”
2.
Opportunity
to work with India’s fastest growing SMB Company
3.
Regular
Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.
4.
Multifold
chances increase to build the career in Solar Energy Sector
5.
Exponential
Growth in Salary and other remuneration
6.
Great
learning curve and hand on experience with leadership team about solar in
future
I'm interested